Founded in 1978, Mother Earth's is commited to providing you with the best possible customer service and high quality, organic and natural products.

NOW: Core Values & Beliefs

Customer Focused and Information Driven

We believe that our products, services, and the decisions we make should be primarily influenced by the desires and needs of our customers. The decisions that we make should be based on accurate information and therefore we place a high value on knowledge and learning within our organization.

Quality and Value Oriented

Acting in the best interest of our customers, we endeavor to produce the highest quality products at competitive prices. Our first priority is to maintain quality where it counts the most – in the products. Our exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives our ability to provide high quality products at the very best prices.

Natural is Better

We are convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, we strive to provide products that contain natural ingredients because they are better for our customers.

Employee Focused

We are committed to our most valuable resource, our employees As a family-owned business, we strive to maintain a safe, family-friendly work environment where employees can achieve their full potential through challenging work with individual & team successes. Our goal is simple, yet unending – to make NOW more than a great place to work; we want to be recognized as one of the best places to work.

Honesty, Integrity & Respect

We encourage open and honest communication and strive to maintain an environment of trust and respect with our customers, vendors and employees. We believe in the Golden Rule - "Do unto others as you would want them to do unto you." – and we apply it as one of the guiding principles on how we conduct our business. Also, we make every effort to be socially responsible in our use of resources and we support programs that improve the quality of our environment.

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